The newly redesigned Boulevard Boxed Chocolates Collection will replace classic Sanders burgundy boxes and will include both assortments and straight flavors


Sanders Updates its Boulevard Collection Boxed Chocolates

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Clinton Twp, MI - November 30, 2012 - At the Winter Fancy Food show in January 2013 Sanders will debut their newly updated Boulevard Collection. The original Boulevard Collection was introduced in 2001. It featured approximately 15 items in burgundy boxes. This style became very popular in Sanders stores, online and at regional retailers. Eleven years later Sanders has redesigned the packaging and the chocolates in the collection.

The new boxes come in 3 colors; charcoal, light blue and keeping with the Sanders tradition, a rich burgundy. The embossed background of the entire box is a design incorporating the historic Sanders family crest. Also, on the front of every box is another historical Sanders influence. In the early 1900’s Sanders introduced their iconic image of an aristocratic couple about town in a horse drawn carriage. This historic image was used by Sanders for decades. Graphic Designer, Angi Pyle, said “The look of the new packaging reflects the chocolates hand selected for the new collection. It is modern, sleek and stylish. We were successful in creating an elegant box that will have national retail opportunities.”

Boulevard_Group.jpgNot only has the packaging been redesigned, but the flavors and assortments have been updated to reflect new trends and include their most luxurious pieces. Six Assortments and eleven straight flavors make up The Boulevard Collection.

Shop the complete Boulevard Collection HERE
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PR Contact:
Tiffany Van Hemm
Director of Public Relations
586-464-5362
tvanhemm@sanderscandy.com

About Sanders:
Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shops in Michigan, or online at www.sanderscandy.com.
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