Sanders will host a Grand Reopening for its Grosse Pointe Shoppe May 19, 2011 from 6pm – 9pm


Sanders Grosse Pointe store is Redesigned & Reopened!

Clinton Twp. MI , May 10, 2011–Sanders stores have been a Metro Detroit gathering place since 1875. Opened in 1934, the Grosse Pointe store (shown above) was a staple on Kercheval until the mid 1990’s. The 3,600-square-foot store was a local institution and was honored with a plaque from the Grosse Pointe Historical Society.

In 2004, the Sanders revival led to a new store opening on the Historic Kercheval strip. This 1,500–square-foot space served Sanders classic ice cream treats, and all their cakes, candies, and gifts were back, making thousands of Sanders fans very happy.

Sanders redesigned their store look when constructing the Novi store in Twelve Oak Mall in 2008. The new store design is being integrated into other stores, with the Grosse Pointe location undergoing the most recent remodel.The Sanders store at 16835 Kercheval Ave. in Grosse Pointe now has a larger seating area, a wider shopping area, an ice cream dip station, historical photos throughout the store, company time line, and the new Sanders logo prominently displayed in and outside the store. The company’s new logo is actually a retro logo ones used on the 1934 Gross Pointe store front. In the picture above, you can see the block letter logo on the building matches the new Sanders company logo.

Sanders will host a Grand Reopening on the evening of Thursday May 19th from 6pm – 9pm. There will be face painting, samples, taste temptations, and more activities in-store to surprise their guests. All are welcome!

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PR Contact:
Tiffany Van Hemm
Director of Public Relations
586-464-5362
tvanhemm@sanderscandy.com

About Sanders:
Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shops in Michigan, or online at www.sanderscandy.com.
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