Sanders Bumpy Celebrates 100 Years with a FREE Slice!

Sanders Bumpy Celebrates 100 Years with a FREE Slice!


Clinton Twp., MI April 11, 2013 – Sanders famous Bumpy Cake™ is turning 100 years old in April. The company is celebrating locally at all of their Metro Detroit stores by offering a FREE Slice of Chocolate Bumpy Cake on Saturday April 27, 2013. Chocolate Bumpy Cake boxes will be adorned with a celebratory emblem (pictured below) for this Birthday event. Many national retailers have also joined in the celebration and will be passing along discounts to customers and highlighting the 100 th Birthday on their freezer doors for the next few months. Hiller’s grocery stores and The Detroit Shoppe at Somerset Mall in Michigan are also participating in the Free Slice Giveaway.

It all started in 1913 when Sanders opened its bakery division and started making unique style cakes with their signature buttercream icing. One cake in particular bakers co-created with the confectionary division, was a chocolate layer cake with buttercream piping on top and then coated in a rich fudge topping. The cake was later named “Bumpy Cake” by local customers coming in and requesting it by asking for the “cake with the bumps.”

Today, Sanders Bumpy Cake comes in 3 sizes; the original round Layer Cake, the 8X8 Tea Cake and the single layer Party Cake. The “Bumpy” style cake has expanded to include Raspberry Bumpy, Vanilla Buttercream Bumpy and Caramel Spice Bumpy. Sanders baked goods have been sold mainly in Metro Detroit for generations but have established a national presence over the last few years and continue to grow in popularity.

All Sanders stores will be selling Chocolate Bumpy Tea Cakes for $5.00 April 27, 2013 only while supplies last.

FREE Slice of Bumpy Cake 100 th Birthday Event locations below Saturday April 27, 2013. While Supplies last

- Sanders Clinton Twp 23770 Hall Rd. (Sat 9a-9p)
- Sanders Rochester 436 South Main St. (Sat 10a-9p)
- Sanders Birmingham 167 N. Old Woodward (Sat 10a-10p)
- Sanders Grosse Pointe 16837 Kercheval (Sat 10a-10p)
- Sanders Novi Twelve Oaks Mall (Sat 10a-9p)
- Sanders Livonia Laurel Park Place Mall (Sat 10a-9p)
- Sanders Great Lakes Crossing 4708 Baldwin Rd. (Sat 9a-9p)
- Sanders St. Clair Shores 31075 Harper (Sat 10a-9p)
- Sanders Wyandotte 3042 Biddle Ave. (Sat 10a-9p)
- Hillers Grocery Stores (7 locations) *Free Slice
- The Detroit Shoppe (Somerset Mall) *Free Slice


PR Contact:
Tiffany Van Hemm
Director of Public Relations

About Sanders:
Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shops in Michigan, or online at
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