Sanders Chocolates was first opened by Fred Sanders on June 17, 1875. Eventually, there were more than 57 stores in the Great Lakes Region alone, selling candy, fudge toppings, and baked goods, as well as light lunches and an assortment of desserts at fountain counters, including Ice Cream Sodas, Sundaes and Hot Fudge Cream Puffs.
Sanders soon became the leading purveyor of confections in the region and started selling directly to national supermarket chains, as well as to other retailers in the area. We still follow Fred Sander's simple mission to "bring European confectionary style to America by using only the finest ingredients and providing loyal an dutiful customer attention, while selling his confections at a reasonable price." Fred Sanders Chocolates and Toppings are still made following strict formulas by dedicated lifelong candy makers.
In 2002 Morley Candy Makers, Inc purchased the Sanders name and recipes to add to its own tradition since 1919. We are proud to make Sanders "Chocolate Worth Sharing."
FUN FACTSThis week's trivia question:
Fred Sanders opened his first chocolate shop in 1875 using only his middle name, Sanders. Do you know his true last name?
Frederick Sanders Schmidt, commonly known as Fred Sanders chose to use only his middle name when he went into business so that he would not appear to be in competition with his father, Albin Schmidt who was a successful baker in Illinois at the time.
Accident or Masterpiece?—
On a hot summer day in 1875, Sanders concocted what was to be believed the first ice-cream soda! According to legend Fred created the drink when the milk and cream turned sour one busy afternoon. Not wanting to disappoint his customers, Sanders substituted ice cream, and the drink was an immediate success.
Henry Ford worked for Sanders—
Sanders was one of the first companies in Detroit to use electric motors to run equipment. As a new source of technology the motors would often break down. To remedy this, Fred Sanders hired Henry Ford as a young mechanic who worked at Edison Illuminating Company before he started Ford Motor Company.
A True Visionary—
In the early 1900s the Sanders family owned one of the first electric automobiles; it provided much amusement for the early skeptics. The “electric “ seemed to have a temperamental streak; it would bring the family downtown in grand style, but once parked in front of the Sanders store it would refuse to run except in reverse.
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